Identiv, Novanta Team Up to Accelerate Adoption of RFID Solutions

Novanta Inc. and Identiv Inc. have formed a strategic business development and marketing partnership to streamline the adoption of intelligent, RFID-enabled solutions for medical device OEMs.

The collaboration will combine Identiv’s advanced RFID inlays, tags, and labels with Novanta’s ThingMagic reader modules and APIs, filling a key market gap by providing end-to-end vertical solutions for access, identification, and traceability with better price and performance. The two firms’ initial focus is to market RFID solutions for medical device and life science OEMs that can be incorporated into smart medical devices, advanced diagnostics, and wearable devices to improve product performance, ensure proper assembly, and improve patient safety. By combining Identiv’s expertise in RFID inlays with Novanta’s advanced reader technology and APIs, the two companies plan to deliver a comprehensive suite of RFID-enabled solutions tailored to streamline and simplify the development process and product integration for medical device manufacturers.

“Partnering with Identiv advances our mission to deliver innovative, application-specific solutions to our customers,” said Lina Li, president of Precision Medicine at Novanta. “This collaboration will enable us to enhance connected care by incorporating additional patient data, such as wetness, to improve linen-related workflows, and medication supply chain through real-time temperature monitoring and medication compliance. We are excited about the positive impact these solutions will have on patient safety and hospital workflow optimization.”

Healthcare manufacturers and their suppliers face increasing demands to improve efficiency and reduce costs, with stringent requirements for safety and compliance. The Identiv-Novanta partnership expects to yield an optimized ecosystem where manufacturers can easily evaluate and implement RFID solutions, reducing complexity and expediting time to market.

“This collaboration with Novanta will facilitate the adoption of RFID technology in critical medical device applications,” Identiv CEO Kirsten Newquist stated. “By collaborating with Novanta to integrate our RFID devices with their reader technology, we are enabling innovative manufacturers to incorporate intelligence and performance, ensuring patient safety.”

The collaboration between Identiv and Novanta aims to ensure that medical device manufacturers have access to the most advanced, integrated solutions available, enhancing efficiency and supporting the next generation of medical technology advancement.

Novanta is a global supplier of core technology solutions that give medical, life science, and advanced industrial original equipment manufacturers a competitive advantage. The company combines deep proprietary expertise and competencies in precision medicine, precision manufacturing, robotics and automation, and advanced surgery with a proven ability to solve complex technical challenges. This enables Novanta to engineer proprietary technology solutions that deliver extreme precision and performance, tailored to customers’ demanding applications. The driving force behind its growth is the professionals who share a commitment to innovation, the Novanta Growth System, and customers’ success.

Identiv’s full-circle RFID-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into more than 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging, and more.